The Current Global is a transformation consultancy driving growth within fashion, luxury and retail.
BRIEF: The old handwriting logo didn't represent anymore the concept of the "current, present and the global". It had to be more clean, edgy, modern and bold. Suggests a strong point of view. Shows innovation and gives a luxury and a sophisticated feeling.
New visual identity book.
03. Brand Graphic Elements
04. Colour Pallette
05. Logo Application