New Branding

Identity, Collateral and
Brand style guide

CLIENT: THE CURRENT GLOBAL

The Current Global is a transformation consultancy driving growth within fashion, luxury and retail.
www.thecurrentglobal.com

BRIEF: The old handwriting logo didn't represent anymore the concept of the "current, present and the global". It had to be more clean, edgy, modern and bold. Suggests a strong point of view. Shows innovation and gives a luxury and a sophisticated feeling.

New visual identity book.
01. Logotype
02. Typography
03. Brand Graphic Elements
04. Colour Pallette
05. Logo Application
06. Photography