SS19 Illustrated Trends

Art Direction and Illustration

CLIENT: PITTI IMMAGINE

COLLABORATION:
Janet Sartor - Fashion Designer

PITTI IMMAGINE commissioned a series of illustrations and mood boards to visually represent SS19 men fashion trends for their online fair platform e-PITTI.com.
3 trends and 3 illustrations for each category: AVANT GARDE, CLASSIC and INFORMAL.
Because each category is very different from the others we decided to use different style of illustrations to represent even better the trend.

TREND 02: AVANT GARDE
Illustration + Photography composition

IN THE MOOD FOR OUTDOOR

Nature & city.
Outdoor technical know-how.
Avant-garde fashion.
Environmentally friendly.

NEW CITY WARRIOR

Luxury & Athleisure.
Layering. Large proportions.
Sartorial research.
Techno fabrics.

WUNDERKAMMER

Keep and reinvent.
Handicraft.
Fine leathers.
New Dandy

TREND 02: CLASSIC
Simplified silhouette + Watercolour shapes

RELAXED INDIVIDUALITY

Naturally elegant.
Essentiality of the look blends with extreme research.
Texture 3D.
Knitwear and ties

STRIPES: TUNE OF GOLDEN IMPERFECTION

Mix & Match of directions and colours.
Classic and multicolour.
Shirts.
Deconstructed jackets.

ATHLEISURE: FASHION-FORWARD

Elegance and performance.
Nylon, neoprene texture, silk waterproof, elasten knitwear.
Travel bag.
Future oriented fashion.

TREND 03: INFORMAL
Pop and Colourful + Simplified character/garment

FROM THE APPALACHI TO THE OCEAN, THE SPORTSWEAR EXHALE PASSION OUTDOOR

Outdoor.
Shiny and transparent fabrics, are mixed with the classic cottons, nylon and microfibres.
Reversible garments.
Bomber, Sailing jacket.

JOURNEY FROM THE EAST COAST TO L.A: THE INFORMAL GLOBETROTTER

New York street style.
Colour blocking and madras fabrics.
Pop Art West Coast style.
Bright colours, exaggerated volumes.

STYLISH TRAVEL ATTITUDE

Floral and camouflage prints.
Natural and ultralight fabrics.
Neutral colours, khaki and indigo blue.
Military incursions.

Illustrations and mood boards for AW19 kids fashion trends.
Trends: JUNGLE, FLOWERS AND STRIPES, LIGHTNESS and ACTIVE.