AW19 Illustrated Trends

Art Direction and Illustration

CLIENT: PITTI IMMAGINE

COLLABORATION:
Janet Sartor - Fashion Designer

PITTI IMMAGINE commissioned a series of illustrations and mood boards to visually represent AW19 men fashion trends for their online fair platform e-PITTI.com.
3 trends and 3 illustrations for each category: CLASSIC, AVANT GARDE and INFORMAL.
Because each category is very different from the others we decided to use different style of illustrations to represent even better the trend.

TREND 01: CLASSIC
Simplified silhouette + Watercolour shapes

BACK TO NATURE, BACK TO ELEGANCE

English countryside’s colours.
Classy 80s casualwear.
Brown velvets, pied de poule, flannel, corduroy.
Micro drawings, check.

MOUNTAIN HERITAGE

Alpine motif designs and check.
Alpaca, wool and cashmere ribbed knitwear.
Sport heritage .
Mountain Chic.

MADE FOR OUTDOOR, DESIGNED FOR MODERN LIFE

Tradition meets technical fabrics.
Classic and sporty.
Layering.
Waterproof parka and padded gilet, nylon.
New Dandy

TREND 02: AVANT GARDE
Illustration + Photography composition

GLOBETROTTER MISSION

Metropolitan nomad = Contemporary man.
Modular and reversible outfits.
Travel bag.
Mix of fabrics and concepts.

FROM THE STREETS OF TOKYO, THE “URBAN BEYOND” STYLE

Aerodynamic silhouettes and precise tailoring.
Fashion and function.
Streets of Tokyo by night.
Texture, parka, technical fabrics, layering .

PERSONAL WARDROBE

Research and elegance.
Minimal palettes, easy combinations.
British fabrics combined with micro prints.
Thin lines and check.

TREND 03: INFORMAL
Pop and Colourful + Simplified character/garment

POLE EXPLORER, MOUNTAIN HI-TECH OR URBAN SCUBA: THREE WINTER SYNONYMS

Mountain Hi – Tech.
Technical garments, with light and innovative materials.
Nylon Parka.
Minimal and functional urban style.

THE ECO-TECHNOLOGICAL TURNING POINT

Eco-sustainability.
Environmentally friendly, recyclable collections.
Outerwear garments.
Experimenting with materials and fabrics.

ACTIVE DOWNTOWN: BACK TO EIGHTIES

80s style streetwear.
Plaid flannel shirt combined with sweatshirts and denim.
Padded jacket in hyperlight nylon.
Bright colours.

Illustrations and mood boards for AW19 kids fashion trends.
Trends: SIMPLICITY AT THE PARK, ATHLEISURE, POETIC RICHNESS, NORDIC FAIRY TALE.